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Small business SEO in Australia: a plain-English checklist

What is on-page SEO?On-page SEO is the set of changes you make to a web page itself that help a search engine understand what the page is about and surface it for the right queries.
What is a backlink?A backlink is a link from one website to another.
How long does SEO take to work for a small business?For an Australian small business with a new or rarely-updated website, the realistic timeline is.
What is keyword difficulty?Keyword difficulty is a score from 0 to 100 that SEO tools like Ahrefs and Moz use to estimate how hard it is to rank in the first ten organic Google results for a given search term.
Do meta keywords still matter for SEO?No - Google ignores the meta keywords tag.
What is Google Search Console?Google Search Console is a free Google tool that shows how your website actually performs in Google Search - not estimates, but the real data Google holds on your site.
What do "impressions" mean in Google Search Console?An impression is counted each time a page from your site appears in Google’s search results for someone - whether they clicked it or not, and even if it sat far enough down the page that they never scrolled to it.
What is "average position" in Google Search Console?Average position in Google Search Console is the average ranking your page held across all the searches where it appeared, where position 1 is the top organic result.
Clicks vs impressions - what is the difference?Clicks and impressions in Google Search Console measure two different stages of the same journey, and the gap between them is where the useful signal sits.
What is a meta description?A meta description is the short snippet of text - about 150 to 160 characters - that Google often shows under your page title in search results.
What is a title tag?A title tag is the clickable headline that appears for your page in search results and in the browser tab - the most important on-page SEO element you directly control.
What is an XML sitemap and do I need one?An XML sitemap is a machine-readable list of the pages on your website that you want search engines to find, usually living at yourdomain.com.au/sitemap.xml.
What is robots.txt?robots.txt is a small text file at yourdomain.com.au/robots.txt that tells search-engine crawlers which parts of your site they may and may not visit.
Why is my page not showing up on Google?If a page is not showing on Google, first confirm whether Google even knows it exists: search site:yourdomain.com.au (using your real domain) and count the results.
What is local SEO?Local SEO is the work of getting your business found for searches with local intent - "accountant near me", "plumber Newcastle" - and into the map pack, the block of three businesses Google shows above the normal results.
What is off-page SEO?Off-page SEO is everything that influences your search ranking from outside your own website - most of all, the links and mentions other sites make about you.
What is image alt text, and does it help SEO?Alt text (alternative text) is a short written description of an image, stored in the page’s code, that screen readers read aloud to people who cannot see the image and that search engines use to understand what the picture shows.
What is search intent?Search intent is the reason behind a search - what the person actually wants when they type the words.
What is schema markup (structured data)?Schema markup is hidden code you add to a page that labels its content in a vocabulary search engines understand - telling Google which part is a business address, which is a review score, which is a product price.
What is a canonical tag and when do I need one?A canonical tag is a line in a page’s code that tells Google which version of a page is the real one to index, when the same or very similar content is reachable at more than one address.
What is the noindex tag and is it on my pages by accident?The noindex tag is an instruction in a page’s code that tells search engines to keep that page out of their results entirely - useful on purpose, disastrous by accident.

Free website security scanners explained: what each one checks, and when free is enough

What cybersecurity does a small business actually need?

Which Australian domain registrar should your small business use?

What is a domain registrar (and how is it different from hosting)?A domain registrar is the company you register your domain name through - it records you as the holder of the name and manages its renewal, its contact details and the technical settings that say where the domain points.