Adam’s perspective
Th@ts!s3cure: Why Complex Passwords Aren’t Strong Passwords
NIST’s 2025 guidelines dropped complexity rules: length beats symbols. A 2011 stick-figure comic was right all along - most password policies still aren’t.
2026-07-16 · 7 min readPerspectiveNobody Is Coming to Fix Your Website
In June 2026 the same 150 Australian small-business sites medianed A+ on technical SEO and F on security. The difference is what was on the launch checklist.
2026-07-09 · 5 min readPerspectiveASD Is Retiring the Essential Eight. Don’t Wait Two Years to Fix the Basics.
ASD is retiring the Essential Eight, quietly admitting it was built for a world we have left. A founder’s take: do not wait for the replacement — and do not assume it fits small business.
2026-07-02 · 4 min readLatest Articles
23 articles · View allWhat is the best Australian domain registrar for a small business?
Not a top-10 listicle. The honest framework: what actually separates registrars at small-business scale, the three kinds of provider in the Australian market, and how to verify any of them in 2 minutes.
How to write title tags and meta descriptions
The title tag is your most important on-page SEO element; the meta description earns the click. Lengths, structure, and the variations that trip up small sites.
Which Australian domain registrar should your small business use?
How to choose an Australian domain registrar - and keep control of the domain afterwards. The 6 checks that matter more than price, the renewal traps, and how to move without breaking your email.
SMB1001 vs Essential Eight: which to start with
The Essential Eight is what to do; SMB1001 is how to prove you did it. Start with the Essential Eight basics, certify with SMB1001 when someone asks for proof.
What is generative engine optimisation (GEO)?
What generative engine optimisation (GEO) is, how it overlaps roughly 80% with ordinary SEO, and what actually gets your content quoted by AI search tools.
MXToolbox vs the other free scanners: which to use
MXToolbox is the best free tool for email and DNS questions, but not for certificates, headers or malware. Match the tool to the question - here’s how.