Questions & Answers - Improve · Red Bridge Cyber

Red Bridge Cyber

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What is cyber insurance and does a small business need it?Cyber insurance is a policy that covers the costs a business faces after a cyber incident - data recovery, business interruption, legal and notification costs after a breach, and sometimes ransom payments and incident-response specialists.
What is a vulnerability scan, and how is it different from a penetration test?A vulnerability scan is an automated check that probes a system - a website, a server, a network - against a database of known weaknesses and misconfigurations, and reports what it finds.
What does securityheaders.com actually check?securityheaders.com makes a single request to your home page and grades the HTTP response headers it gets back, from A+ down to F.
What is MTA-STS?MTA-STS (Mail Transfer Agent Strict Transport Security) is a published policy that tells other mail servers they must use an encrypted, properly-certified connection when delivering email to your domain - and must refuse to fall back to an unencrypted one.
What is off-page SEO?Off-page SEO is everything that influences your search ranking from outside your own website - most of all, the links and mentions other sites make about you.
What is a meta description?A meta description is the short snippet of text - about 150 to 160 characters - that Google often shows under your page title in search results.
SMB1001 vs the Essential Eight: which one applies to a small business?They are different kinds of thing, so for most small businesses it is not a choice between them.
What is DMARC and why does MXToolbox keep flagging it?DMARC is a DNS record that tells receiving mail servers what to do with email that claims to come from your domain but fails the SPF and DKIM authentication checks.
What is a Google PageSpeed score and does it affect my ranking?A Google PageSpeed Insights score is a 0–100 lab estimate of how fast a page loads and becomes usable, produced by Google’s Lighthouse engine for mobile and desktop separately.
Does SMB1001 count toward DISP membership?No.
What is a SOC (Security Operations Centre)?A SOC (Security Operations Centre) is a team - often staffed around the clock - that monitors an organisation’s systems for security threats and responds when something is detected.
What is an email blocklist and how do I get off one?An email blocklist (also called a blacklist or DNSBL) is a published list of mail servers and domains known for sending spam.
What is image alt text, and does it help SEO?Alt text (alternative text) is a short written description of an image, stored in the page’s code, that screen readers read aloud to people who cannot see the image and that search engines use to understand what the picture shows.
What is DKIM and how do I know if mine is right?DKIM (DomainKeys Identified Mail) is a cryptographic signature your mail service adds to every outgoing email, paired with a public key published in your DNS.
What is "average position" in Google Search Console?Average position in Google Search Console is the average ranking your page held across all the searches where it appeared, where position 1 is the top organic result.
What do "impressions" mean in Google Search Console?An impression is counted each time a page from your site appears in Google’s search results for someone - whether they clicked it or not, and even if it sat far enough down the page that they never scrolled to it.
How long does SEO take to work for a small business?For an Australian small business with a new or rarely-updated website, the realistic timeline is.
What is the ACSC (Australian Cyber Security Centre)?The ACSC - the Australian Cyber Security Centre, part of the Australian Signals Directorate - is the federal government body responsible for cyber security advice in Australia.
What is the difference between SSL and TLS?SSL and TLS are the technology that encrypts the connection between a visitor’s browser and your website - the padlock and the “s” in “https”.
What is robots.txt?robots.txt is a small text file at yourdomain.com.au/robots.txt that tells search-engine crawlers which parts of your site they may and may not visit.
What counts as a good LCP, INP and CLS value?Google publishes clear thresholds for the three Core Web Vitals, and each is measured at the 75th percentile of your real visitors - meaning 3 in 4 of them must hit the bar for you to pass.
What is SPF (Sender Policy Framework)?SPF (Sender Policy Framework) is a DNS record that lists which mail servers are allowed to send email using your domain.
What does Sucuri SiteCheck tell me?Sucuri SiteCheck is a free remote malware scanner: it fetches your website’s public pages the way a visitor’s browser would and checks them against known threats.
What is a domain registrar (and how is it different from hosting)?A domain registrar is the company you register your domain name through - it records you as the holder of the name and manages its renewal, its contact details and the technical settings that say where the domain points.