Do meta keywords still matter for SEO?

No — Google ignores the meta keywords tag. Here is what actually matters:

  • Meta keywords — Google stopped using the meta keywords tag as a ranking signal in 2009 and has confirmed publicly that it has no value for Google rankings.
  • Meta description — different: it is used as the snippet under the page title in search results and influences click-through rate, but it is not a direct ranking factor either.
  • An out-of-date adviser — small business owners told to “add meta keywords” by an SEO agency or website builder should treat that recommendation as a signal the advisor is out of date.

Spend the time on the meta description and the title tag instead — those are visible to actual humans and drive clicks.