What is a content audit?

A content audit is a pass over every page you publish, sorting each one into keep, improve, merge or remove:

• Start with the data - Search Console impressions and clicks per page tell you what is working.
• Merge the near-duplicates - two thin pages on one topic usually beat each other rather than the competition.
• Fix the almost-ranking - pages on page two respond best to being improved.
• Remove the genuinely dead - with a redirect to the nearest useful page.

For a thirty-page site this is an afternoon, and it is usually the highest-return SEO work available.