Should my business use a catch-all email address?

A catch-all accepts mail to any address at your domain, including ones that were never created. It is convenient and it costs you:

  • It accepts everything - including the guessed and harvested addresses that would otherwise bounce.
  • It hides typos rather than surfacing them - a customer writing to the wrong address never learns they got it wrong.
  • It attracts volume - spammers guess addresses precisely because catch-alls answer.
  • It costs you signal - bounces to non-existent addresses are how you learn a list is stale.

Create the handful of addresses you actually use and let the rest bounce. Add an alias when you need one.