Should I send marketing email from a subdomain?
Usually yes, because it separates the reputation of your bulk mail from the mail that has to arrive:
- Reputation is per-domain - a spam complaint spike on a campaign can affect your ordinary business mail.
- A subdomain isolates it - news.example.com.au carries its own sending reputation.
- It needs its own setup - SPF, DKIM and DMARC alignment for the subdomain, not just the parent.
Check the DMARC sp tag too: it sets the policy for subdomains and is easy to leave weaker than the parent.