What is the difference between a soft bounce and a hard bounce?
Both mean the message did not arrive; the difference is whether it might next time:
- Hard bounce - permanent. The address does not exist or the domain is gone. Remove it immediately.
- Soft bounce - temporary. Mailbox full, server down, message too large. Worth retrying.
- Repeated soft bounces become hard - most platforms suppress an address after several consecutive failures.
Sending repeatedly to hard-bounced addresses damages your sender reputation faster than almost anything else.